Gravity Forms 101: What Are Gravity Forms and How Will They Benefit Me?


If you use WordPress, you shouldn’t publish another page without learning about Gravity Forms. While WordPress has become the ubiquitous content management system in recent years, most website managers still aren’t taking full advantage of the tools and plugs available with WordPress. And if your business depends on contact or registration forms, then you need to know about one plug-in in particular: Gravity Forms.

So what are Gravity Forms? And more importantly, how can you use them to increase conversion rates and user experience? As the experts on Gravity Forms, we’ve designed a suite of 29 Gravity Forms addons, and we’ve got the answers you need. Keep reading for some Gravity Forms 101.

What do Gravity Forms do?

Gravity Forms are a type of online plug-in designed to benefit users of WordPress. Gravity Forms offer business owners and web designers a simple tool to build online forms. These forms can then be used for online registration and lead generation. Using these custom forms, business owners can keep track of online form fills and contact information.

Even better, this intuitive form builder is easy to use. It also offers notifications, tracks payments and spending, and converts your data into easily digested formats. To make the most of your online forms, you can also use Gravity Forms addons.

What kind of Gravity Forms addons are available?

Today, Internet users expect a seamless online experience, and that’s especially true during the online shopping process. Any hiccup, no matter how small, can lead to form abandonment and plummeting conversion rates. For instance, up to 28% of online shoppers will abandon their shopping carts if they encounter unexpected shipping costs during the checkout process.

To enhance your user experience and improve conversion rates, you can use a variety of Gravity Forms addons. For instance, you can use value-added features that automatically populate forms across your website, saving users time and frustration. You can also use addons to create multi-step and multi-page forms. For eCommerce companies, popular addons allow you to apply discounts using conditional logic.

How else can Gravity Forms help my business?

This popular WordPress plugin also excels in contact maintenance. Utilizing Gravity Forms enables business owners to store important files and convert them into easy-to-read spreadsheets through applications like Google Sheets and Excel.

As mentioned above, these forms perform a slew of functions that help your business run more smoothly. It offers data conversion, export forms, and enables the user to browse, sort, and even modify the form submissions. The user will also be able to navigate multiple pages with ease via Gravity Forms multi page form navigation.

How much do Gravity Forms cost?

Gravity Forms offers three licenses to choose from designed to fit your budget. There’s a basic license, a pro license, and the final elite license which offers the most bang for your buck if you use WordPress regularly and for multiple sites. Regardless of which Gravity Forms pricing license you choose, you’ll get support provided by Gravity Forms to ensure your site is running the way it should be.

Where can I learn how to use Gravity Forms?

For more information on Gravity Forms, try looking up a tutorial online. You can find lots of walkthroughs on Youtube. For more advanced users, we also offer a variety of Gravity Forms tutorials and how-to guides to help you better understand this crucial WordPress plug-in.

Remember: You’re not getting the most out of WordPress unless you’re using Gravity Forms. And you’re not getting the most out of Gravity Forms unless you’re using Gravity Wiz, a suite of 29 Gravity Forms addons.


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