With the introduction to the world’s single largest resource for information, the internet, businesses in the 21st century have had to rethink their strategies in order to keep up with the changing times. Thanks to the world wide web, businesses can literally rise and fall overnight. Whether you’re looking to launch your business into cyberspace, or looking to update your current online real estate, here are some tips for companies to modernize and thrive through the net.
Excellent Web Design
Digital design is a dynamic field that requires constant study and improvement for web wizards to get right. Due to the rapid growth of technology, businesses too should update their web resources to avoid getting lost to history. In 2014, mobile online traffic exceeded desktop traffic for the first time; this means that businesses that are unable to accommodate mobile users are losing a majority of online users just by having an out of date web page. Since users are used to optimized web pages, this means that users have an increased expectation; as such a business has only 10 seconds to leave an impression before the user determines whether or not they will gain something from your business. Likewise, internet users typically read only slightly more of the content they see on an average web page; research shows that users actually scan website pages in an “F” shape. Even the colors your website uses can play a role in attracting online traffic; dark colors are better at attracting and retaining consumers on the net.
Social Media Marketing
Social media websites are assets that must be utilized by businesses if they wish to have any chance of reaching out to a global audience. Up to 63% of millenials state that they stay up to date on brands they like through social network. Up to 89% of people between the ages of 18 and 29 are active on social media, as are 43% of adults age 65 and older. Social media websites and blogs allow businesses to inform consumers on special deals, sales, product information, and new product releases in a convenient, personal way. Last year marketers spent around $8.3 billion on social media advertising; businesses that aren’t participating in social media are at a clear disadvantage in the 21st century.
Professional SEO Services
While social media marketing is an effective way to connect with consumers, it is not the best for generating high quality leads. Partnering with an online business consulting company could help your business attract more leads through professional SEO. Search engine optimization (SEO) is cited as having a 14.6% close rate compared to the meager 1.7% close rate of outbound leads. SEO uses creative content to inform consumers while influencing their buying habits; it is essentially using the power of organic search to take consumers along a path that will lead back to your business. By partnering with an SEO business consulting company, many businesses are able to generate 3 times as many leads as traditional outbound marketing at half the cost. Contact an SEO business consulting company to increase your business’ online traffic and ensure their future success of your online ventures.