Did you know that 75% of search engine users never scroll past the first page of search results? There?s a reason that small businesses are paying out for managed IT services, including SEO and network security assistance. The truth is: the world today is online. Not only are consumers using the internet to explore their options — but they also expect businesses to be fully functioning entities online.
If you?re a small business that needs to get in line with the digital revolution, you may have been considering just this as of late. What exactly do you need to opt for in order to get your company up to speed in 2016? Here are a few services you should be aware of.
SEO, or Search Engine Optimization
Every month, over 100 billion searches are run through sites like Google and Bing (but mostly Google!). SEO is, in most cases, a collection of efforts made to improve search rankings. This can range from link building, to better web design, to content creation. The important thing here is quality: great online marketing firms aren?t going to use spammy Russian links to help get your website ahead, because sooner or later poor quality will come back to bite your business — and your bottom line.
Network Security Management
Make no mistake about it — security matters when it comes to your system. Did you know that up to 80% of malicious attacks on businesses actually come from within these organizations — not from without? It can be as simple as an employee opening an attachment from an unknown sender. Having an outside company handle managed IT services can save you a lot of headaches. Even big companies like Target have learned this the hard way — Target?s data breach of 2014 affected up to 70 million consumers and lost Target hundreds of thousands of dollars thanks to consumer trust dropping during the most important shopping season of the year (winter holidays).
Haven?t thought of the benefits of mobile advertising? Consider this: mobile phones have now overtaken stationary computer devices when it comes to accessing the internet. Consumers are constantly using their smartphones to go online, whether it?s because they?re waiting in the grocery line or sitting at home. It?s important to cater to this usage or you?ll be missing out on a ton of potential leads.
Will your business be investing in these important services in 2016? Hopefully, the answer is yes.