Have you been hearing terms like “SEO” and “social media marketing” and “search optimization engine strategy” and felt totally bewildered? You know it’s good for your business, but you’re not totally sure why. Well, having the right SEO and having a specific SEO branding strategy is important and a professional SEO company can take you on the path to success! Your website will be able to compete with the best of them and you’ll see your sales start to rise. Leaving your SEO marketing in the hands of experts will do your business wonders and you’ll see how the benefits of SEO digital marketing can work in your favor. By handing this marketing aspect over to a professional SEO company, you’re able to focus on the parts of your business that you’re already an expert on, and you can check one more item off your to-do list!
Okay, But I Want to Understand What SEO Is and Why It’s Such a Big Deal
Let’s break it down a little, so you know what you’re getting into. SEO is a shortened version of “search engine optimization.” It’s a series of tactics and strategies that helps your website attract more traffic — and hopefully with that, more sales. This is done by using SEO to move your website into a more prominent spot in search engine rankings.
That way, if someone was to plug in keywords that related your business, your website would be in the forefront of search results. Since research shows that 75% of people never go past the first page of search results, this is crucial.
What Do I Want My Business to Get Out of Having Improved SEO?
Obviously you want to drive sales up, which is sure to happen with better SEO. There’s a strong correlation between having a wider customer base and having more sales. The more people you’re reaching, the more potential customers you’re going to have. At least some of them are going to get in touch to make a sale or establish a relationship.
You also want more recognition — the more hits a site gets, the better chances the search engine rankings are going to take notice of that. Organic traffic is very helpful — this is basically free advertising for you! Given that 93% of every online experience starts by opening up a search engine, you want to be top on the list.
You’ll also want to see your business getting quality visitors — that is, visitors that are genuinely interested in what products or services you might be offering. Implementing good branding strategy can really help here. It makes sure that you’re targeting the right kind of people in the first place.
So What Strategies Might a Professional SEO Company Suggest?
One thing a professional SEO company might be pushing is content creation, which makes sense. It’s one of the most effective tools in a marketer’s toolkit. The more content you have, the more keywords you’re going to have, which is what search engines look for. Quality content can also make a consumer more interested in what you have to say and offer them. Over 90% say that they view content creation as “somewhat” or “very effective” for SEO strategy and around 75% of marketers who are putting together a targeted SEO campaign are utilizing content creation.
Pushing targeted keywords can also help, since search engines rely on trawling through keywords to produce searches. Additionally, optimizing your website for mobile use is also going to be helpful. Many consumers will veer off to another website if they can’t access it on their cell phones. And considering half of all local searches come from cell phones and a little over 50% will make a purchase on their cell phones, that’s a lot of business to potentially be losing.
Hiring a professional SEO company can do you and your business a lot of favors. Don’t miss out on the chance to improve your business’s sales, image, and marketing campaign by hiring SEO consultants. Let them work their magic, sit back, and enjoy the results!