Developing Your Internet Marketing Plan

Digital marketing specialist

Have you ever been turned away from a business because of their lack of a website? Have you ever visited a business?s website and been concerned about the level of professionalism and the quality of their services? In today?s technological world, a webpage is very important to a business?s success. Most people visit the internet for the webpage and for previous customer reviews, prior to choosing a company to work with. Potential customers may choose another business over one, because of the design and the professionalism of the webpage. It is important to have professional web design when attempting to market to online customers.

One of the most important and overlooked parts of a functional web design is the efficiency of it. Customers want to visit a webpage that works and that is easy to read and navigate. In fact, 40% of people will abandon a webpage if it takes more than 3 seconds to load. We have become so used to speed, when it comes to the internet. People do not want to and will not wait for a webpage to load, especially when they have so many other options at the click of a button. The professional web design also needs to focus on the functionality and the speed of the overall web design.

The main page of your website is also very important. It is the first page that potential customers will see. It is also the page that will either entice them to click further into your services and sales, or it is the page that will cause them to click back, choosing another business. This is a quick process, so you need a main page that is both enticing and interactive. According to Inspired Magazine, you have 10 seconds to make an impression and tell internet users what they will get out of your website and company. A lot of thought and planning needs to go into those 10 seconds to ensure that these internet users turn into your customers. A professional web design company will look at the customer base and will find out what will draw them in within those first 10 seconds.

The internet and web usage is always evolving. A successful business needs to continue to stay up with current trends in order to gain the internet business. Today, people are using smart phones and tablets to browse the internet. They are even shopping from these devices. A digital marketing plan needs to be developed that is also smart phone friendly. Potential customers who have trouble shopping or navigating web pages on their phones will also visit a different company?s site. A digital marketing firm is a great resource for custom web design that is planned around the smart phone and tablet customer. This is important, as 34% of cell internet users go online mostly using their phones and not using some other device, such as a desktop or laptop computer.

A lot goes into the design of a business?s webpage. It is always a good idea to consult with a professional web design company. They are professionals and are experts when it comes to graphic design. Additionally, many professional web designers can provide different levels of design for different budgets. Affordable web design is possible for smaller businesses and those businesses who are just starting out.

The internet has become an important marketing tool for many businesses. A large percentage of potential customers are searching for businesses on the internet. Some are even searching on their mobile devices. A business that wants to remain successful and gain the internet customers, needs to have a professional web design. The webpage needs to load quickly, not have any technical problems, be interactive and engaging and be mobile and tablet friendly. Businesses that choose to market to the internet customer will see not only an increase in customers, but they should also see an increase in profits.

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